REF : 9781857889239

Consumerology

  • Epub
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and... Lire le descriptif

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Descriptif

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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Consumerology

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9781857889239

Support (Livre) : Ebook Epub
Format Ebook : Epub
Type de protection : Contenu protégé
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REF : 9781857889239