Petits et grands enfants
 

REF : 9781444129465

Improve Your Copywriting: Teach Yourself

  • Epub
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of... Voir le descriptif
 
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Descriptif

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.


From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:


- the internet


- radio and TV


- business-to-business


- public relations


- recruitment


- charities


- ...and many more!


Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.


So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.



NOT GOT MUCH TIME?

One and five-minute introductions to key principles to get you started.


AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.


TEST YOURSELF

Tests in the book and online to keep track of your progress.


EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.


TRY THIS

Innovative exercises illustrate what you've learnt and how to use it.

Fiche technique

Improve Your Copywriting: Teach Yourself
Auteur :
Editeur (Livre) :
Collection : TEACH YOURSELF
Date sortie / parution :
EAN commerce : 9781444129465
Support (Livre) : Ebook Epub
Format Ebook : Epub
Type de protection : Contenu protégé