-- Helps you answer that all-important question -- Do I have what it takes to succeed in my own business?
-- Clarifies the issues of partnership and involving family members
-- Steers you toward the right location -- and tells you how much it will cost to open the doors
-- Provides detailed, time-tested strategies for selecting vendors, selling, collecting, planning, goal setting, brain-storming, and problem solving
-- Gives invaluable guidance on hiring, firing, training, and motivating employees
-- Offers special in-depth sections on advertising, promotion, marketing, and trade shows.
REF : 9780446562881