REF : 9781472139740

The Art of Business

  • Epub
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an... Lire le descriptif

Livre numérique

Prix Cultura
-46%
7,49 €
3,99 €
Offrir un livre numérique

Offrez
un livre numérique

Vous souhaitez partager votre passion pour la lecture et faire découvrir la lecture numérique par la même occasion ?
Pour cela rien de plus simple !

Cliquez sur « Télécharger » depuis la page de l’ebook de votre choix.
Cochez la case « Offrir ce produit » lors de la validation de votre panier.
Saisissez l’adresse email de la personne à qui vous souhaitez faire ce cadeau. Validez la commande.

Votre proche recevra par email un lien lui permettant de télécharger son/ses ebook(s) et vous recevrez un email de confirmation de votre commande.

Descriptif

When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy.

To come to terms with Chinese commerce, we don't need to know the Art of War. We need to know the art of business. This book explains Chinese business in history: its practices, values and achievements. As we explore business through time, we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved, and continues to evolve.

The Art of Business goes beyond the Silk Road, Marco Polo and the opium trade to examine how the many different Chinese businesses made money. It asks how merchants mastered the spatial and temporal dimensions of the market and built substantial wealth in doing so. It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming, and reveals business practices carried into the Ching dynasty. It explores salt merchants, the porcelain industry, Huizhou and Shanxi merchant groups, and Howqua, who became the world's richest man.

The evolving nature of world commerce will place new demands on tomorrow's businesses. By examining the past, we can better understand the future in which China will once again stand like a giant.

Déplier tout

Fiche technique

Titre :

The Art of Business

Auteur :

""

Editeur (Livre) :

""

Date sortie / parution :
EAN commerce :

"9781472139740"

Support (Livre) : Ebook Epub
Format Ebook : Epub
Type de protection : Contenu protégé
Déplier tout

REF : 9781472139740