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In 1952, Shepherd Mead's satirical book, How to Succeed in Business Without Really Trying, became a bestseller. Playwright Willie Gilbert and fellow playwright Jack Weinstock created a dramatic interpretation in 1955 that was unproduced for five years.[3] Agent Abe Newborn brought the work to the attention of producers Cy Feuer and Ernest Martin, with the intention of retooling it as a musical.[3] Feuer and Martin had great success with the 1950 adaptation of Guys and Dolls and brought in the creative team from that show to work on How to....[3] Abe Burrows and Frank Loesser set to work on the new adaptation, with rehearsals beginning in August 1961.[3] Burrows collaborated on the book with Jack Weinstock and Willie Gilbert, also serving as director. Their new adaptation became even more satirical and added romance to the story.[4] Loesser wrote both music and lyrics for the show
