ebook
Le saviez vous ?
Lisez votre e-book sur ordinateur, tablette et mobile grâce aux applications :
Coups de cœur Cultura
Tous les passeurs de culture peuvent partager leurs découvertes !
Tu as aimé ce produit ? Partage dès maintenant ton coup de coeur :
Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and power in modern broadcasting.
