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Have you ever wondered how political or marketing campaigns that succeed manage to do so?
This short book gives you the conceptual framing around "campaign mythologies." It helps you understand how we call condense our understandings into the kind of shorthand to make political decisions. Drawing upon firsthand campaign experience and theoretical grounding in semiology, linguistics and neuroscience, Cristy will help you understand how campaigns construct reality. She uses the case study of the late Senator Paul Wellstone and "The Green Bus" as a signifier for the major values and story of the candidate. Through this she unpacks how myths and frameworks influence our thinking, and helps frame a way that women can craft their "campaign myth" to effectively win in the future.
Whether you are a political novice or an avid follower of campaign politics, you will find this short book can open your eyes to what is being "sold" to you as you follow campaigns in the future.
