descriptif du fournisseur
Become a Better Writer: practical tools for professional writing, business writing skills, clear writing, and finding your voice
— for professionals who write every day.
You already know the reports nobody finishes reading. The emails that require a second email to clarify the first. The strategy
documents so padded with abstraction that you could remove three pages without anyone noticing. Cordelia Asher has spent
nineteen years coaching surgeons, founders, managing directors, and senior lawyers on their writing — and in those years she has
noticed one thing above all: the problem is never vocabulary, and it is almost never grammar. It is that most professional writers have
never been given the right tools.
Become a Better Writer is a practical guide to professional writing that moves from the inside out — from sentences and paragraphs
to cutting, voice, and the specific documents professionals write most often: emails, memos, proposals, reports, bad-news letters, and
updates that travel up the org chart. Asher draws on real client engagements (names changed, patterns preserved) to show exactly
how business prose fails and how to fix it. Her method is direct: tools, not slogans. Every chapter ends with a drill you can apply to
your own writing this week.
Inside this professional writing guide:
The sentence as the smallest unit that matters — how to write strong sentences that do one job clearly, with a verb at their
centre and no furniture around it
Cutting: the skill that separates pros from amateurs — a systematic method for removing what does not earn its space, from
word-level to whole-section cuts
Verbs as the engine of every sentence — why nominalisations kill momentum, and how to restore the actor and the action to
your prose
Voice without performing — how to stop imitating the corporate register and write in a way that sounds recognisably like you,
across every tone and format
Writing email that actually gets read — the three-paragraph maximum, the subject-line formula, and why the meaningful
sentence must come first
The memo that stops a meeting from happening — recommendation-first structure, tight situation sections, and the appendix
as pressure valve
Proposals, reports, updates, bad-news letters, and apologies — chapter-length treatment of every major professional
document, with before-and-after rewrites throughout
The book also includes 50 paired rewrites of real business prose (Appendix A), a glossary of sentence-level faults (Appendix B), a
twelve-month practice plan, twenty quick diagnostics, and industry-specific notes for lawyers, clinicians, consultants, founders, and
academics. Whether you write three emails a day or three board memos a quarter, Become a Better Writer gives you the tools to make
each one work.
For readers of William Zinsser's On Writing Well and Steven Pressfield's Nobody Wants to Read Your Sh*t.
