Big Data - Challenges for the Hospitality Industry - 2nd Edition

Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.