Blind Spot - Why We Fail to See the Solution Right in Front of Us

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.

But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.

In Blind Spot: Why We Fail to See the Solution Right in Front of Us, Dr. Rugg shares his story and shows how his toolkit of problem-solving techniques—such as his Verifier Method—can save the day, particularly in those times when the experts on your team have all the data in front of them but are still unaccountably at an impasse.

In the tradition of Malcolm Gladwell and Dan Ariely, Dr. Rugg, a rising star in computer science, challenges us to re-examine the way we think, and provides new tools to solve problems and crack codes in our own lives.

This essential guide to better thinking reveals the hidden architecture of failure and provides a framework for success:

Expert Blind Spots: Learn why the world’s top experts missed the clues in the Voynich Manuscript for a century—and how to spot similar invisible walls in your own work. The Verifier Method: Discover Dr. Rugg’s powerful, counterintuitive toolkit for tackling problems that seem impossible, from multi-million dollar business challenges to personal roadblocks. Practical Problem-Solving: Move beyond theory with actionable strategies and mental models you can apply immediately to improve your decision making at home and at work. Case Studies in Failure and Success: Explore fascinating real-world examples, from ancient military blunders to modern medical mysteries, that illustrate the predictable ways even the smartest people fail.