Case Idai Nature investment: alternative financing strategies in disruptive business models

Carlos Ledó, founder and CEO of Idai Nature, is an enterprising agronomist, leader, visionary and persevering. He is a person who loves challenges. Very disruptive and bold. Good relations with circles of power and stakeholders. Direct, transparent and loyal to his team and committed to Valencian society and economy. In 2015, as an entrepreneur without resources, and the company/brand was already positioned at the local level, a strategy had to be considered to obtain alternative financing to establish itself at the national level, since traditional financing was not possible, since the national banks did not they financed.