From Buzz to Buyers

Are you a real estate agent, broker, or team leader tired of chasing cold leads and posting on social media without results? You don't need more "likes"—you need listings, referrals, and buyers ready to close. This book shows you how to get them.

From Buzz to Buyers is your step-by-step playbook for using public relations and strategic content to boost visibility, build authority, and generate high-converting leads. Unlike traditional marketing books, this one bridges the gap between attention and action—so your buzz turns into buyers.

Why Most PR Doesn't Work in Real Estate (and What to Do About It)

Most PR firms still treat publicity as a silo—disconnected from your sales process, your CRM, your marketing, and your social presence. The result?

PR that gets attention but doesn't bring leads Social campaigns that fizzle without follow-up Multiple vendors that don't speak the same language "Award-winning" strategies that don't help you win listings

Written by public relations expert Sharyn Runyon, with over 30 years in nonprofit and business PR, this book combines proven media strategies with real estate marketing tools to help you dominate your niche.

You'll learn how to:

Use PR to build trust and authority in your local real estate market Create sales funnels that bring in buyer leads and seller listings Launch email campaigns that convert your contacts into closings Use social media for realtors strategically (not aimlessly) Build a monthly real estate marketing routine that increases referrals Develop an Instagram and YouTube strategy for real estate agents Energize your team with brand storytelling and office culture content Craft a 90-day PR and content marketing plan that builds momentum Understand when and how to hire a PR firm for real estate
 

Real estate isn't just sales—it's reputation. This book helps you master both.

Includes:

? Templates and checklists ? Copy-and-paste email campaigns ? Social media post ideas and video prompts ? PR case studies from Grant Cardone, Barbara Corcoran, and Ryan Serhant ? Worksheets and printable tools to build your strategy today

Whether you're focused on luxury listing, first-time buyers, relocation clients, or investors, From Buzz to Buyers will help you take control of your visibility, turn your story into a strategy and close more deals with less stress.

Stop spinning your wheels. Start owning your market.
 

 This is real estate PR that actually sells.