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Artificial Intelligence has revolutionized innovation - but not every great AI product finds its market.
The AI revolution has already begun—reshaping industries, redefining work, and rewriting the rules of competition. Yet, while countless organizations invest in Artificial Intelligence, only a few succeed in bringing their innovations to market effectively. The difference lies not in technology, but in Go-To-Market strategy—the ability to connect intelligence with insight, and innovation with adoption.
In Go-To-Market Strategy for AI Products, Shameem Ansari unveils a comprehensive playbook for launching and scaling AI products in a world defined by uncertainty, automation, and trust. The author explores how AI changes the fundamentals of positioning, pricing, marketing, and customer adoption—and why success depends as much on trust-market fit as on product-market fit.
At the heart of the book lies the story of ProManageAI, an Agentic AI Project Management Tool that serves as a running case study connecting theory to practice. Through its journey, readers learn how to craft ethical narratives, build ecosystem partnerships, design hybrid pricing models, and leverage Responsible AI as a competitive advantage.
For those leading the frontier of AI—entrepreneurs, product leaders, and transformation catalysts—this book serves as a blueprint to convert intelligent design into enduring market leadership.
