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Coups de cœur Cultura
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Running a business today requires more than hard work, optimism, and determination. Small and Medium-sized Enterprises (SMEs) operate in a world of rising costs, delayed payments, changing customer behavior, supply disruptions, tighter regulations, fraud risks, and economic uncertainty. Many business owners are working harder than ever, yet still feel exposed, stretched, and one unexpected shock away from serious difficulty.
This book was written to address that reality.
