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Coups de cœur Cultura
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Businesses do not die loudly.
They bleed slowly.
And most of the time, the person holding the knife is the owner.
Not because they are careless. Not because they do not care enough. But because the habits that built the business are often the same habits quietly destroying it.
Chasing revenue feels right. Stepping in to solve every problem feels responsible. Trusting people feels natural. Saying yes to one more customer feels like growth.
Until cash flow tightens. Margins disappear. And the very systems that the owner thought was helping the company, start working against it.
The hardest part is that the owner is often the last person to see it. Too close. Too trusting. Too certain about what works.
In How to Kill a Business, Mithun S. Beeru examines the silent killers inside owner-led companies. After more than two decades inside owner-led businesses, Mithun writes not as an outsider looking in, but as someone who has seen this damage happen from the inside.
How to Kill a Business is not a warning. It is a confession. Written by someone who watched it happen, over and over, from the inside.
