Human as media. The emancipation of authorship

"With its concept of the 'viral editor' (now transformed, in our harsher decade, into 'viral inquisitor'), 'Human as Media' remains mandatory reading for anyone wishing to understand the disruptions of the digital."
– Martin Gurri, author of The Revolt of the Public.

"Terrific book! Miroshnichenko is a media ecologist in the truest sense, analyzing the effect of technology on what it means to be human. This is an important book in a world where our apps are learning about us every time we touch a screen, and it is essential reading for anyone who has come to suspect that our civilization may have the medium and message reversed."
– Douglas Rushkoff, author of Present Shock, Program or Be Programmed, and Media Virus.

"The book is a blockbuster full of insights into the nature of communication, socialization, authorship, culture, politics and their connection to the Web. Miroshnichenko has extended McLuhan's ideas to create totally new insights of his own."
– Robert K. Logan, author of The Future of the Library: An Old Figure in a New Ground (coauthored with Marshall McLuhan), The Alphabet Effect, and McLuhan Misunderstood: Setting the Record Straight.

Human as media. The emancipation of authorship explores the phenomenon of "emancipated authorship" and its effect on society.
Over 6,000 years of writing, there have been about 300 million authors – people capable of communicating their opinions beyond their physical reach. By 2013, thanks to the Internet, historically instantly, the number of authors has reached two billion. Human as Media. The Emancipation of Authorship examines how formerly passive consumers of content, becoming themselves media, unavoidably engage in the evolution of media activism. Struggling for response and better socialization, the former audience gets increasingly affected by the opportunity of authorship and inevitably evolves from everyday idle talks, through "lolcats" memes, to civic discussions, and finally, to political activities.
The conflict between emancipated authorship and the old broadcasting media model of society stirs up antagonisms between developed and developing countries and intensifies social and cultural conflicts within developing countries.