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Coups de cœur Cultura
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Renowned business authority John Kao demystifies creativity by comparing it to jazz. Kao reveals how managers can unleash creativity in their employees by freeing them of preconceptions, engaging their interest, and then guiding them toward a goal. He uses specific examples from companies such as the ultimate creativity-driven boutique, DreamWorks SKG, to Coc-Cola, at the heart of the Fortune 500. Recognizing that creativity is going mainstream, he takes us to such creativity superstars as Senco Systems and explores the impact of information technology on creativity, examining Verifone and First Virtual Corporation. And he looks at the globalization of creativity through the experience of such intellectual giants as Shiseido and Renault.
