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Coups de cœur Cultura
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Forget the clichés.
Modern Myths of the Silk Road exposes the habits that quietly kill cross-border deals—then replaces them with practical, respectful tactics.
Learn how status, speed, and silence signal meaning; how to align intent with titles, seating, and intros; and how meeting cadence, timing, and gift protocol shape outcomes. You'll get cultural pattern maps, email/meeting scripts, and "what to say instead" phrases for awkward moments.
Real caselets show how small tone shifts create big wins.
Built for executives and sellers working across China and the West, this book upgrades your cultural IQ in days, not years—so partners open up, information flows, and decisions land.
