ebook
Le saviez vous ?
Lisez votre e-book sur ordinateur, tablette et mobile grâce aux applications :
Coups de cœur Cultura
Tous les passeurs de culture peuvent partager leurs découvertes !
Tu as aimé ce produit ? Partage dès maintenant ton coup de coeur :
Behind every polished brand and visionary leader lies a darker truth. Monsters in the Marketplace peels back the glossy façade of modern business to reveal a world built on manipulation, exploitation, and illusion. From tech messiahs and self-made billionaires to influencers and frauds, this book exposes how the Four Ps of marketing—Product, Price, Place, Promotion—have mutated into tools of deception.
Through gripping profiles of figures like Belle Gibson, Andrew Tate, Steve Jobs, and Mark Cuban, it unveils how charisma becomes control, and belief becomes a weapon.
A searing examination of power, performance, and the price of success, Monsters in the Marketplace dares readers to question what—and who—they worship in the cathedral of capitalism.
