Orchestrating Legitimacy in Fragmented Digital Markets

Orchestrating Legitimacy in Fragmented Digital Markets: Mitigating the Liability of Origin through DPF Ecosystem Governance and Domicile Shifting

In an era where digital platforms no longer operate in a borderless world, geopolitical tensions increasingly determine which firms can expand, compete, and survive across international markets. Orchestrating Legitimacy in Fragmented Digital Markets examines how digital platform firms (DPFs) navigate the growing challenges of digital sovereignty, national security concerns, and the liability of origin.

Drawing on a comprehensive dataset of 173 global unicorn firms across 48 countries from 2000–2026, the book develops a novel framework explaining how geopolitical risk affects international expansion and how firms can strategically respond through ecosystem orchestration and domicile shifting. By integrating Internalization Theory, the Strategy Tripod, and Institutional Migration Theory, the author presents a new perspective on corporate nationality as a dynamic strategic resource rather than a fixed legal characteristic.

Combining rigorous empirical analysis with real-world case studies—including TikTok, Huawei, and other leading digital platforms—the book provides actionable insights for researchers, executives, entrepreneurs, and policymakers seeking to understand the future of international business in an increasingly fragmented digital economy.

This timely work offers a fresh theoretical foundation for understanding legitimacy, resilience, and competitive advantage in the age of geopolitical uncertainty and digital market fragmentation.