Points - Mastering the Game of Frequent Flyers

Understand how to maximise and make the most of your Frequent Flyers

Some say that 'earning' and 'burning' frequent flyer points is the third most talked about topic at dinner parties and BBQs, after the weather and politics. And splitting points now features regularly in prenups and divorce settlements!

Loyalty programs have been around for centuries, and with Australia’s geographic location and migrant population, it is no surprise that Australia’s most popular loyalty program is run by our national airline. Qantas didn’t invent the frequent flyer scheme but it is the envy of the world, and here's why:

18 million people -- among them approximately half of the Australian population -- are QFF members.
35% of all credit card transactions across Australia earn Qantas points
Should Qantas Frequent Flyer program (QFF®) ever split from Qantas’s flying business, it would easily list in the ASX top 50 to 100
Qantas Loyalty has over 500 partners!
These are great stats for the loyalty program, but are members being rewarded too?

There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master the game. In this fascinating expose of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of most Australians on a day-to-day basis. Most importantly, POINTS explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.