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Coups de cœur Cultura
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This is an election book unlike anything that has been produced to date and reveals Hermann Pretorius to be a young analyst worth keeping a close eye on. — Frans Cronje
The 2024 elections reshaped South Africa's politics and the powers that impact the lives of every South African. The once invincible ANC lost its majority and teamed up with its fiercest opponent to form a government. How and why did the ANC lose its majority? What did MK do to secure its phenomenal result? What strategies and tactics did parties pursue to get a foot in the door? What worked and what didn't? And did the DA betray its voters by keeping the ANC in government? The author gives a blow-by-blow account of the campaigning ahead of the 2024 elections and explains the meteoric rise of Gayton McKenzie's Patriotic Alliance, what caused the well-funded Rise Mzansi campaign to fizzle, and why Julius Malema's EFF got stuck below 10% support.
Whether you are interested in politics or not, politics is very interested in you. Rule Breakers lifts the lid on the forces that shape public opinion and decide who holds the power.
Hermann Pretorius is Head of Strategic
Communications at the Institute of Race Relations.
