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Coups de cœur Cultura
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You were taught how to do the work. Nobody taught you how to make people feel.
In the casino, every mistake had a consequence you could see coming. In small business, the consequences are invisible - the client who quietly never comes back, the review you never see, the referral that never happens.
Smile and Do Your Job is the no-nonsense guide to customer service for the people who are the business. Written by an entrepreneur who built her career from the ground up, it trades corporate theory for real, in-the-moment truth: how to read the person in front of you, protect your energy, handle the interactions that go sideways, and turn an ordinary transaction into an experience people can't get anywhere else.
Whether you run a salon, a shop, a studio, a freelance practice, or any small business where you are the brand, the front desk, and the service all at once - this book gives you the mindset and the exact words to keep customers coming back.
It's the missing conversation between big-corporation service training and the real world of the small business owner who does it all.
No fluff. No corporate script. Just what actually works.