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Whether you're an aspiring artist, indie label owner, or seasoned producer, Sound & Strategy is your all-in-one blueprint for building a music career that lasts. This comprehensive yet conversational guide bridges the gap between art and business, offering everything you need to navigate the fast-changing music industry with clarity and confidence.
From understanding royalties and record deals to breaking down streaming revenue, sync licensing, touring income, and the rise of NFTs and Web3 — this book combines real-world strategies with case studies from artists like Russ, Beyoncé, Chance the Rapper, and Billie Eilish.
You'll learn:
How to protect your rights and maximize your royalties What to look for (and avoid) in contracts and 360 deals Where the real money is — and how to build multiple income streams Why DIY isn't "doing it alone," and how to build the right team How to leverage social media, digital platforms, and future tech to grow your fanbase globallyBlending insights from industry experts and top music business books with fresh, independent artist strategies, Sound & Strategy is both a roadmap and a reality check for anyone serious about turning music into a career.
Own your sound. Build your business. Shape your future.
