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Most startup books teach you how to pitch investors. This one teaches you how to be your own investor.
If you think startup success means raising millions, hiring "growth hackers", and burning cash like a bonfire—this book will make you laugh and rethink your strategy.
"Startup CFO Playbook" is your honest, funny, and practical guide to building a profitable business without begging investors or drowning in jargon.
Written by Sankar Srinivasan, a certified market professional with 20+ years of experience in finance and trading, this book turns startup finance into simple, real-world lessons. Think of it as your financial GPS—guiding you from "idea broke" to "profitable boss."
Inside, you'll learn:
How to build with brains, not borrowed money. The truth about burn rate, runway, and profit margins How to budget like a CFO—even if you hate spreadsheets. Smart ways to raise funds without losing control. Why every founder needs to understand cash flow, not just cash burn.Each chapter ends with real-life insights, simple templates, and bonus links to financial tools. No fluff, no "get-funded-fast" myths—just clear strategies that actually work in the real world.
Why Read This Book?
Because you don't need a billion dollars to build a brilliant business. You need a clear head, a calculator, and this book. Startups fail from bad math—not bad ideas. Let's fix that, one spreadsheet at a time (with some jokes in between).
What You'll Get:
Easy, actionable financial wisdom Straight talk for founders who prefer profits over pity funding A reality check with humor and heartPerfect For:
First-time founders and solo entrepreneurs Small business owners tired of chasing investors Startup mentors, coaches, and MBA students Anyone who wants to understand business finance without falling asleepBonus: Includes Startup CFO Toolkit – free templates for budgeting, cash flow, and investor tracking. Only homeworks with notebooks, no download links.
