Success Factor: Change Management - Change communication and change marketing as key success factors

That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?   About the book: - How to simplify the change process for your staff. - Why change needs conflicts. - Change marketing and innovation management. - Change project management, organizational and process design. - LIFO ®-charts and change-lexicon.