Summary of Anthony Iannarino's Eat Their Lunch

Please note: This is a companion version & not the original book. Sample Book Insights: #1 To win new clients, you must make it worth your dream client’s time, energy, and money to change. You must also compel them to change. Right now, while you’re reading this page, some of your dream clients are unhappy with their current provider. #2 The root cause of all displacements is complacency. When your competitor grows complacent, they are exposed to a competitive displacement. #3 When your competitor feels a sense of entitlement, their overconfidence can create an opportunity for you to displace them. Their client’s patience often expires before their contract does. #4 A competitor can fall into a comfortable routine, where their client doesn’t ask them for anything and they don’t bring new ideas. Their client becomes apathetic toward them, and their relationship becomes vulnerable to internal and external threats.