Summary of Armand Limnander's Becoming an Event Planner

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Event planning is a service-driven profession in which self-abnegation, adaptability, and flexibility are essential survival traits. When a client requests changes at the last minute, an event planner can’t afford to be flustered, disappointed, or frustrated. He simply has to make them. #2 van Wyck founded the company in 1999, and since then has worked with several not-for-profit organizations. #3 Van Wyck’s team had to figure out how to make the space work, while still keeping it elegant and intimate. They decided on a progressive approach, with different areas for cocktails and dinner. #4 The presentation finished, and all eyes turned to the speakerphone. I love the tunnel, CEO Linda Ludwig said, but the antechamber with the potted plants looks a bit tacky. And I’m not sure how I feel about the leaves at the base of the mirrors.