Summary of Sam Horn's POP!

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The title that launched a thousand lips is based on a joke about a panda that walks into a bar, orders a meal, and shoots into the air. The puzzled waiter asks why, and the panda replies that he’s a panda. #2 The first requirement of a POP! pitch is that it is purposeful. If people are scratching their heads after you’ve introduced your idea or invention, wondering what this has to do with them, you’ve wasted their time and yours. #3 The premise of POP! is that you must be a good date for your customers. You must be original and offer something different from everyone else. When you’re one of a kind, there is no competition. #4 The human brain can only hold about seven bits of information in short-term memory. If your description of your offer is longer than seven words, people won’t be able to remember it. So, when pitching, brevity is essential.