Summary of Seth Godin's Poke the Box

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Annie worked at a nonprofit that raised money for the developing world by working with touring musicians. She had never before taken on an initiative of her own, but she did so last year. #2 The world would be a lot different if there were no middlemen, publishers, or bosses. In that world, you’d do what you wanted. In the world we live in, money and access are still important, but they are not the foundation of the connected economy. #3 The seventh imperative is to have the guts and the heart and the passion to ship. Without initiative, you have no choice but to simply react to the world. Without the ability to instigate and experiment, you are stuck, adrift, waiting to be shoved. #4 The man who sequenced the human genome has figured out how to use a computer to completely design the genetic code of an organism. Yet once the code is generated and turned into organic matter in a petri dish, it just lies there. The spark that brings it to life is missing.