Summary: Shaping the Game - Review and Analysis of Watkins' Book

The must-read summary of Michael Watkins' book: "Shaping the Game: The New Leader's Guide to Effective Negotiating".

This complete summary of the ideas from Michael Watkins' book "Shaping the Game" shows that the only real source of business momentum comes from effective negotiation with others: the most powerful leaders are always the most successful negotiators. In his book, the author explains that good negotiators are always aware of four key objectives: adding value, capturing a fair share of that value, building relationships and enhancing personal credibility. This summary demonstrates four strategic imperatives that can be used to achieve these key objectives and how you can adapt your approach to get what you want out of every negotiation.

Added-value of this summary:
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To learn more, read "Shaping the Game" and discover the key to shaping negotiations and making a successful deal.