Systematic book design?

Does designing a book follow a logical and
well-thought-out process? Swiss graphic
designer and typographer Jost Hochuli
studies the crucial role played by instinct
throughout the various stages of planning a
book, from selecting a character type and
size to determining the layout of the block of
texts.
Systematic Book Design? was written
for a conference the author gave for the
first time in Munich in 2007. Drawing on
examples from five books he created, Jost
Hochuli considers the questions which arose
while they were being designed and the
importance of intuition in rational thought.
The text is illustrated by pictures of Jost
Hochuli's work, and was first published in
issue #4 of Back Cover magazine. Graphic
designer John Morgan wrote a foreword to
the present edition.