The BCG Growth-Share Matrix: Theory and Applications : The key to portfolio management

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The BCG Growth-Share Matrix: Theory and Applications : The key to portfolio management

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The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
   - Analyze the activities in your business portfolio and identify the role they play in the business as a whole
   - Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
   - Identify the future market shares and growth to make sure you invest in the right activities
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