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The global perfumery market is now worth over 50 billion dollars, with - several thousand new products launching every year. But it is also an industry with a long history of cultivating secrecy and mystery.
This book contains the answers to all your questions on a truly fascinating subject:
• How does the sense of smell work?
• How has perfumery developed over the centuries?
• What is in a perfume?
• Who are the perfumers behind fragrances, and what does their daily work look like?
• What happens between the birth of an idea and the moment when a new bottle hits the shelves?
• How is mainstream perfumery shaped by marketing?
• What is the role of independent perfumery?
• How does a fragrance survive in the long term after it is launched?
• How do I educate my nose and become a knowledgeable perfume lover?
