The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager's Guide To Advertising, he shows you how to increase the return on your advertising investment by following a few basic rules of the game. Some of them come from his experiences creating ads and watching customers react to them as he stood in his clients' stores and offices as the campaigns ran. Others were drawn from the lessons learned by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn't about theory--it's about the real world of small business advertising.

Much of the material in The Dynamic Manager's Guide To Advertising comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. It's not a narrative or a text book; there isn't a step-by-step organization but rather a collection of useful articles that address practical problems in small business advertising. You'll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals.

Above all, you'll gain a few insights into how to grow your business