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Every Little Helps...Just Do It...Life's Good
The ultimate guide to the world's greatest slogans.
Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.
Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:
