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Coups de cœur Cultura
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Everyone in the room knows the decision is wrong. No one says anything. The CEO moves forward. Six months later, the restructuring. Twelve months later, another one. The pattern repeats — and no one asks why.
It is not a failure of strategy. It is not a failure of data. It is something that happens before all of that — in the internal structure of the person deciding. In the capacity to hold pressure without surrendering to consensus. To see one's own blind spots before they turn into crises. To stop when everything pushes towards reaction.
That capacity has a name. It has a cost when it is missing. And for the first time, it has a book that makes it visible.
Hélder Teixeira spent twenty years across consultancy, academia, and organisational strategy in nine countries — until he realised that the pattern he kept seeing in organisations had no name in any of the disciplines he practised. The Last Asset is that name. And the question that holds it is the one no management model asks: who measures the internal quality of the person deciding — and what is the cost of not doing so?
For those who lead, and know something is missing in the models they follow — but have never found anyone able to name it.
Eight chapters. 204 pages. The first volume of a trilogy.
