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Coups de cœur Cultura
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This book celebrates TRUST. When someone gifts or quotes it, you know what they value…
Most business advice says compete harder. Be better. Be faster. Be cheaper.
Everyone chasing the same opportunities on the same terms. A race to the bottom. Nobody wins.
Instead: provide what cannot be replicated. Build trust into every agreement, earned through years of integrity.
Make saying no irrational. Become the obvious choice. Everyone wins.
This book shows you how.
A quick read. A lifetime of rereading.
TABLE OF CONTENTS
INTRODUCTION
THE FIRST TIME IT DAWNED
MY FIRST BIG BREAK
THE DESTINATION
PRINCIPLE 1: OFFER VALUE
Choose Worthy Endeavours
1.1 What is the underlying value?
1.2 Can it be scaled?
1.3 What is the risk?
PRINCIPLE 2: BE UNIQUE
Find What Makes You Distinct
2.1 What makes your offering special?
2.2 What makes your customers special?
2.3 Is your story uniting customers with your offering?
PRINCIPLE 3: BECOME VITAL
What Would Make You Indispensable
3.1 What makes your offering crucial?
3.2 What standards do you uphold?
3.3 What value do you deliver that nobody else can?
PRINCIPLE 4: BUILD TRUST (THE MULTIPLIER)
Keep Your Word
4.1 Do You Keep Your Promises - Always?
4.2 Do You Act In Their Best Interest - Always?
4.3 When Will You Walk Away?
TRUST COMPOUNDS - How Reputation Is Built
CONCLUSION - The Only Choice
PERSONAL NOTE
THE NUMBERS
VOCABULARY
OVERVIEW
