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The 3310 is an iconic phone that ushered in a new era of mobile devices. With it came a different kind of consumer that is loyal to brand and innovation. But what is a phone designed in Copenhagen, Denmark in the previous millennium have to do with the modern day entrepreneur? In this book, the blueprint laid out by Nokia will be discussed in a manner adaptable to the South African context. The last chapter is a step-by-step guide on how to emulate Nokia's success.
