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Coups de cœur Cultura
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This is another book of a series that takes a day to day look at the "Politics of Sports Business" in 2019, 365 commentaries and all of them are derived from one central thought. How sports operates with three absolute needs to be successful. Government backing. Money from television. Corporate support. It really does not matter if a sport is headquartered in the United States or in Switzerland. The 365 essays reflect that thinking. The book's cover photo is the abandoned dock in King's Wharf, Bermuda where the 2017 America's Cup was held. Bermuda spent tens of millions of dollars to attract the event and all it has to show is an empty space.
