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Stop choosing products before you understand the problem.
The Problem Finder is a practical guide to locating neglected customers, broken workflows, expensive annoyances, and narrow business opportunities. Learn how to gather real evidence, interview potential customers, identify who controls the budget, test a manual solution, use AI without trusting its guesses, and decide whether a problem is worth building a business around.
Instead of asking, "What should I sell?" you will learn to ask, "What keeps costing someone time, money, attention, or risk?"
