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Coups de cœur Cultura
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Miles Crawford is the top car salesman at his dealership. He can read a customer before they close their door, close a deal before lunch, and hit his number every month. By every metric he's ever been given, he's winning.
So why does he feel like he's starting over every thirty days?
At a driving range on a Thursday evening, Miles meets Vernon Caldwell — a retired city councilman who moves through the world with an ease that money can't explain. Vernon never makes cold calls. Doors open before he knocks. People offer before he asks. And he's never sold anything in his life.
Over nine sessions at the range, Vernon introduces Miles to a different kind of currency — one that can't be deposited, can't be counted, and can't be taken from you. It can only be given away. And the more you give it away, the more of it you have.
The Range is a business parable about relationships, trust, and the invisible ledger that determines who gets the call, who gets the deal, and who gets remembered. It is a story for anyone who has ever closed a sale and wondered why it didn't feel like enough — and for anyone ready to build something that compounds long after the transaction is over.
Includes nine actionable principles, reflection questions, and deposit challenges for individual readers, book clubs, and team workshops.
