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Adam Holt is a successful billionaire who made his fortune off of computer programs. Now he's tackling his new project, a dating app called Love at First Swipe. When his assistant Cole convinces him to market the product by being the first one on the app, he thinks he's crazy. Until he finds himself falling for his marketing job. Allison is a school counselor who loves her career. All the time she's put into her work has prevented her from finding someone to settle down with to have her own family. Her sister Stephanie introduces her to the new dating app. Allison laughs at the idea of a dating service and tells her sister there's no way it will work. Now she's falling for Adam. Everything seems perfect, almost too perfect. It isn't long before Allison finds out that Adam went on the app for his own benefit, to market his product with no cost. Allison is devastated to learn she was all part of his job, but Adam is adamant to prove to her that what started as a career move actually did become love. Will Adam be able to convince Allison he loves her or will his dating app be a bust?
