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A "Unique Selling Point" or USP enables you to rise above the rest of your competitors in the eyes of your clients and would be clients. A USP is not a gimmick that persists only for a short time but it persists for a very long time even up to the end of your business. A USP applies and especially applies to digital products and services which are easy to make making the barrier to entry very easy, hence a lot of competitors. Learn how your digital business can shine by the helpful information in this book.
