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Coups de cœur Cultura
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This book invites readers to rediscover jamu—Indonesia's traditional herbal elixir—not just as a drink, but as a doorway to a healthier, rooted, and globally relevant lifestyle. Through a personal and reflective narrative, the author explores the transformative power of wellness tourism grounded in local wisdom. Jamu becomes a bridge between tradition and innovation, between the body and the spirit, between local identity and global markets.
Rooted in firsthand experiences, academic research, and field interviews, the book offers both strategies and soul: a roadmap for developing jamu into a contemporary wellness lifestyle that is competitive yet authentic. It is intended for tourism professionals, academics, policymakers, young generations, and members of the Indonesian diaspora seeking reconnection with cultural heritage. This book is an invitation to live healthier, more mindfully, and more connected—with nature, with self, and with each other.
