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What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making?
In Why Not?, Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai, collecting stories of late-night pitches, corporate chaos, questionable life choices, and the creative industry's uniquely absurd corners.
This is a memoir about saying yes even when logic screams no; about surviving an industry built on pressure, imagination, and the occasional complete meltdown; and about discovering that the best stories usually start with a mistake.
Told with sharp wit, self-aware humour, and the kind of honesty that only comes from hindsight and a slightly bruised ego, Why Not? celebrates the messy, ridiculous, and unexpectedly meaningful moments that shape a creative life.
Perfect for anyone who has:
– worked in advertising or wondered how the madness works
– chased big ideas across borders and time zones
– survived corporate life with a sense of humour intact
– or simply enjoys a good story told with style and a raised eyebrow
Bold, funny, and disarmingly human, Why Not? is a reminder that sometimes a little chaos isn't just unavoidable—it's the whole point.
