ebook
Le saviez vous ?
Lisez votre e-book sur ordinateur, tablette et mobile grâce aux applications :
Coups de cœur Cultura
Tous les passeurs de culture peuvent partager leurs découvertes !
Tu as aimé ce produit ? Partage dès maintenant ton coup de coeur :
Lessons from the Man Who Created Disney University
Van Arsdale France, the founder of Disney University and author of its world-class "cast member" training programs, takes you inside the "berm" for a first-hand look at how Disney makes the magic that keeps its guests coming back for more.
Hired in 1955, several months before Disneyland opened its front gate, Van worked with Walt Disney, C.V. Wood, Dick Nunis (hired as Van's "gofer" who went on to become the chairman of Walt Disney Attractions), and other notables to create not only the best-trained workforce in America, but also enlightened principles of customer service envied and imitated worldwide.
Van's many, many stories include:
The construction of Disneyland, as seen from the office he shared with Dick Nunis on-site
The first Disneyland training programs, designed and conducted by Van himself
The evolution of those training programs into Disney University and its "Traditions" curriculum
The politics behind the scenes, and Walt Disney's surprisingly tough managerial style
The lessons learned at Disneyland brought east to Walt Disney World
LEARN THE "DISNEY WAY" FROM THE MAN WHO CREATED IT!
